I’ve mentioned before that my great-grandfather, Adrian Zuidweg, Sr. (Adriaan Zuijdweg) owned a fish market when Grandpa was young. In this photo he stands with an unidentified young employee.
I found some ads he ran in the Kalamazoo Gazette on Genealogy Bank. This one is from September 16, 1910.
This is a pretty fancy ad for a little market like he had. Some of the time he did a more simple ad like this one at Easter time–April 6, 1904.
Most of his ads, like those of many small businesses at that time, were a mere sentence or two in the JOTTINGS. I underlined his little ad so you could find it easily amidst the other “jotted” notes. This one is from December 24, 1907. Note the date and the hours listed.